16 November 2012
State Farm Distracted Driver Survey Sheds Light on 'Webbing' While Driving
State Farm Insurance Company’s outlook for the holidays is more than a cautionary tale. On the heels of the company’s efforts to raise cooking fire awareness for Thanksgiving, the fourth annual State Farm survey on distracted driving has been released with concerning details.
Apparently, it’s not just teenagers and younger drivers you have to worry about using mobile devices while operating a motor vehicle. All drivers are guilty, and beyond texting, many distracted drivers are using their smartphone devices to access the Internet.
Chris Mullen, director of technology research for State Farm, accused the mobile Internet of “generating another set of distractions.”
“While the safety community is appropriately working to reduce texting while driving, we must also be concerned about the growing use of multiple mobile web services while driving.”
Mullen points to the survey, which reveals a 13% increase from 2009 in the amount of Internet use while driving. The data also shows that “reading social media networks while driving increased from 9% in 2009 to 21% in 2012” and the actual updating of social networks went from 9% to 13% across the same period.
According to a company release, participants in the survey “strongly agreed” with laws or regulations prohibiting texting or emailing while driving by 72%. Close to two-thirds believed laws were not enforced. Meanwhile, only 45% were “extremely likely to support technology that would prevent texting or talking on a cell phone while driving,” the survey showed.