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09 October 2012

GEICO Searching Schools for a Superhero

Aric Mitchell, Posted in Ads

New Contest Calls on K-8 Students in Fight Against Distracted, Impaired Driving

GEICO Searching Schools for a Superhero

GEICO Insurance needs a hero, and they are looking to your children for the answers.

The insurance provider responsible for the iconic Gecko, Cavemen, and little piggy that goes WEEEEEE all the way home are in search of a new icon for the 2012-2013 National Safety Poster and Video Contest.

05 October 2012

Progressive Icon Flo Wins Madison Avenue Advertising Honor

Aric Mitchell, Posted in Ads

Progressive Icon Flo Wins Madison Avenue Advertising Honor

Flo is triumphant again.

Progressive’s famous “Flo” character, featuring blue hairband and white apron, has been named to the Madison Avenue Advertising Walk of Fame, according to a recent company release.

The character, who strives to make auto insurance more affordable and easier to understand, beat out “other famous icons and characters, covering a century of advertising and marketing,” the release states.

14 September 2012

GEICO and Progressive Dominate Advertising Icons

Aric Mitchell, Posted in Ads

GEICO and Progressive Dominate Advertising Icons

Insurance commercials may populate 50% of the advertising on your Hulu Plus Subscription, but that does not appear to be a problem. According to a September Buzzfeed poll for advertising icons across the last century, insurance companies have dominated with an astounding 74.17% of votes. 

 

12 September 2012

State Farm Asks High School Students to BMOR

Aric Mitchell, Posted in Ads

National Campaign Addresses Dropout Crisis

State Farm Asks High School Students to BMOR

State Farm Insurance on Sept. 5 announced new incentives for the 2012-2013 School Year of its BMOR (be more) campaign to encourage high school graduation in the United States, addressing what it calls a national “dropout crisis.”

The new prize incentives include a tablet, a gift card, and “a year-end party,” all furnished by the auto, home and life insurance provider, and will be available to students from the ages of 13-19, who take the “BMOR Project Pledge” by liking the BMOR Facebook Page.

30 August 2012

GEICO Co-Sponsor Safety Phone Zones

Aric Mitchell, Posted in Ads

GEICO Co-Sponsor Safety Phone Zones

Texting while driving. 

Millions of Americans have done it. Horror movie-esque commercials have been made as a result. And laws are currently circulating in most states to prevent the practice. 

But GEICO and Gov. Bob McDonnell of Virginia understand that sometimes you just can’t wait to get to where you’re going before using that mobile phone. 

Thanks to a joint partnership, GEICO and the state are now bringing motorists “safe phone zones,” where drivers can stop and use their mobile phones—even in their cars—without worrying about a ticket.

30 April 2012

Insurance Ad of the Week: 'Progressive Works Where You Work'

, Posted in Ads

Insurance Ad of the Week: 'Progressive Works Where You Work'

It's a Progressive kind of day today! First we covered Progressive's tie-in with ESPN to create a 'Streak for the Cash' fantasy sports game, and now we're bringing you a new ad from the insurance company as our Insurance Ad of the Week. In the new spot, Flo works alongside different employees of various professions to promote Progressive's commercial auto insurance coverage options. 

23 April 2012

Insurance Ad of the Week: The Nationwide 'Bank Brat'

, Posted in Ads

Insurance Ad of the Week: The Nationwide 'Bank Brat'

This week's insurance ad comes to you from Nationwide Auto Insurance. They created the ad in 2007 and it features a mischievous little boy who accompanies his parent to "Take Your Child to Work Day" and decides to have a little fun with the little bank tube that sucks up the transaction container used for drive-thru banking.

16 April 2012

Insurance Ad of the Week: The Vern Fonk Rap

, Posted in Ads

Insurance Ad of the Week: The Vern Fonk Rap

Anyone not from the Pacific Northwest has probably missed out on the phenomenon that is Vern Fonk Insurance. The Washington insurance agency that specializes in drivers with tickets or DUIs made a name for themselves with a series of ridiculously low budget (and awesomely cheesy) ads airing on late night television. The commercials generated enough attention that the firm became a "quirky Seattle icon."

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