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American Family Insurance

Types of Insurance

American Family's insurance products include: term, universal, variable universal, and whole life insurance; personal and business auto insurance, personal umbrella insurance, home insurance; business liability key policy, and business policy package insurance; farm and ranch liability insurance; travel, trip cancellation, and global medical insurance.

Company Overview:

American Family's history began on October 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company in Madison, Wisconsin (not to be confused with the Farmers Insurance Group). At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter.

Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.

Insurance Subsidiaries:

American Family Mutual Insurance Company (AFMIC)

American Standard Insurance Company (ASIC)

American Family Life Insurance Company (AFLIC)

American Family Brokerage, Inc. (AFB)

American Family Insurance Company of Ohio (AFICO; Ohio subsidiary, companion to American Family Mutual Insurance Company)

American Standard Insurance Company of Ohio (ASICO; Ohio subsidiary; companion to American Standard Insurance Company of Wisconsin)

American Family Securities, LLC (AFS)

Amfam.Com Inc.(AMFAM)

 

Contact Information

6000 American Parkway
Madison, WI 53783-0001
Phone: 608-249-2111
Website: http://www.amfam.com

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